Due to our work in asset management we have a good insight into the segment of hospitality, both from an owning and operational perspective. This industry is indeed heavily affected by the current crisis and has to make some changes in order to adapt to what now is called the new normality. But how can you make an industry with an “high touch” attitude in its DNA, with an now even intensified need to communicate, make adapt to “social distancing”?
Well, we believe part of the answer is technology. Especially the hospitality industry should proof the fact, that it is in no way about “social” but only about “physical” distancing.
Therefore, in cooperation with AAT Advanced App Technologies, we intensify the work on a specialized mobile app exactly for this purpose. This app will provide various means for contact between guest and hotel, covering the need for intensified communication. But at the same time, it will help to reduce physical touchpoints as much as possible. Online check-in, mobile key, individual add-ons, room control, hotel compendium, room service menu and ordering, housekeeping requests, remote control for the tv, bill view, check-out, payment – everything from the safety and freedom of the guests own smartphone.
With China being the regional main focus of AAT we will build also on the experiences with several aspects of digitization of processes already piloted there, especially in terms of self-service options enabled through smartphones.
