Kiwi Asset Management, part of the at-visions group of companies won the keenly contested account to develop theKeyCollection brand in the UK.

Steve Esser, Managing Director of Kiwi Asset Management (KAM) comments: “In October, we were approached by Nina Gillett one of the two founding Directors of theKeyCollection. We discussed how KAM could drive the expansion of their business into the London hotel market; following lengthy meetings and an extensive analysis of their core business, KAM developed a vision and strategy for the company’s growth”.

“We’re delighted” Steve continued “to represent such a forward-looking and dynamic brand and work together with theKeyCollection to roll out their brand across the UK; from finding appropriate properties to concluding lease contracts with the Gainsborough and the magnificent Exhibitionist Hotel in Kensington London, we achieved this remarkable launch swiftly and efficiently”.

theKeyCollection already brings together a unique set of hotels, apartments and guesthouses, each with its own distinctive character in Dublin and Carrick on Shannon.

theKeyCollection’s unique ability to optimise room yield presented an exciting next step for the group’s expansion in the City of Dreams. The glamour of London and its international reputation as a major global destination has given theKeyCollection new exposure on the world’s hospitality stage. A growing company with a keen eye for the next opportunity and ambitions to match.

“We consider the dynamic of the two directors to be a key part in the companies driving force for success” said Steve. “KAM with its broad network and knowledge of the market will add further Hotels to theKeyCollection portfolio in 2018 and will also assess key European destinations for future growth in 2019.”

Ms. Sheila O’Riordan, CEO of theKeyCollection added: “We’re very excited to enter the UK market. With the guidance and support of Kiwi Asset Management, we’re delighted to find a partner with not only the experience we need in the UK real estate industry, but more importantly a passion that matched our ambition and entrepreneurial spirit. The entire process was well planned and expertly executed in record time. We would like to thank the whole team for the fast, flexible and uncomplicated cooperation that has led us to this great result.“

Steve Esser comments: “We are thrilled to partner with theKeyCollection to help them realise their dream of expanding in the UK’s London Hotel market. I believe this demonstrates our capacity to understand, plan and execute a strategy that meets our clients expectations in an extraordinarily competitive hospitality market with speed, focus and precision”.

For more information please contact: Steve Esser: s.esser@kiwi-investments.com